School Research Services

Do You Know the Best Way To Market Your School?

Knowledge is the key to staying ahead in today’s dynamic education environment. Silverman Group can help you conduct a Deep Dig research study that can fill in the missing pieces in your planning strategies. We can design, implement and analyze a research project that perfectly fits your needs and budget:

  • Online surveys that leverage your existing student, parent and alumni email databases.
  • Live interviews with sample groups of existing faculty, staff and students.
  • Phone interviews with Board of Trustee members and high level executives.

We’ll help you get the information you need to make informed decisions and to gain the support needed to make great ideas reality:

  • How does the outside world see us?
  • Who is the idea student to target?
  • What can we do to be more competitive?

Study and survey results can form an informed foundation for strategic advertising and recruitment programs that will make the most efficient use of your marketing dollars.

What to discuss a Deep Dig for your school further? Use the email below of give us a call.

DEEP DIG Is a Powerful Tool

Gather the Insite and Perspective You Need Directly from your Students, Declining Students, Staff, Board of Directors and Alumni. Stop Guessing and Make the Right Decisions with the Help of a  DEEP DIVE custom written survey designed to meet your needs.

  • Custom written to get the information you need.
  • Turn-key development and execution.
  • Complete reporting and analysis of survey results.
  • Report includes top 12 competition social media and website presence overview.

How many schools did you apply to?

1-3 49.37%
4-6 34.18%
7-9 11.39%
10 or more 5.06%

Would you recommend our school to someone you know?

Yes 74.34%
No 3.98%
Maybe 21.68%

Please select all of the following programs that were important considerations when choosing your school?

Academic Support 56.67%
The Arts 40%
Athletics 75%
None of these programs were important to my decision 6.67%

When recommended, is our school already known to most of your clients?

Almost all know about our school. 25%
Most know about our school. 0%
About one-half know about our school. 50%
Most don't know anything about our school. 25%
Almost none have any knowledge of our school. 0%

What were your top criteria for choosing a school? (Choose all that apply)

Recommendation from Counselor/Advisor 28.21%
Recommendation from Friend or Relative 30.77%
Current Student Recommendation 25.64%
Financial Assistance 41.03%
Campus Location 35.90%
Other (please explain) 28.21%

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